Our Culture and Values

We’re a pretty diverse bunch, but our culture is our common ground ─ it allows us to feel comfortable, despite different backgrounds. Mix that with our entrepreneurial vision, agile structure and self-determined working hours and you’ve got the winning recipe to keeping our talents motivated, productive and happy to come to work each morning.

Our Culture

We know people are the most productive when they are doing things their own way, so we don’t tell anyone what to do. Rather, we hire the most curious and passionate people, and follow their lead.

There is no right or wrong way of doing things at trivago, but there are usually better ways. We only find those improvements by trial and error, and so we exist in a liquid, adaptable environment. We value diversity and authenticity, as we believe the more independent perspectives you can gain on a subject, the more accurate the conclusion will be.

Collectively, we test, we track, we fail, we learn, and we try better. It is kind of like machine learning, just done by humans. This unique culture built on human learning and emotional intelligence is what truly sets us apart ─ we live it and shape it every day with our actions and decisions.

At the core of this culture are our values that define how we work, interact, exchange and communicate with one another on a daily basis.

Our Core Values

Whether it’s an interview with a potential candidate, a new project we’re tackling, regular peer evaluations or a company event, our values are at the core of everything we do. We broke it down into 6 qualities that we truly live by every single day.

trivago Value


We want to build an environment in which mutual trust can develop and that allows us to discuss matters openly. It gives us the confidence to positively embrace changes and the courage to take risks. It turns smart individuals into powerful teams.

trivago Value


We welcome discussion and controversy as we believe that there is no progress without friction. We create for an environment where our talents feel comfortable being their true selves and where they are empowered to disagree.

trivago Value

Entrepreneurial Passion

Our intrinsic motivation and the passion for what we do drive our success. We love to express fresh ideas and we intend to test their potential on a small scale first. We're not afraid of executing crazy initiatives, nor of burying fruitless trials.

trivago Value

Power of Proof

We know that proof is always more powerful than assumption alone, and is therefore more important than position or experience. We want to get to the bottom of everything and explore the driving forces behind why things succeed and why they fail.

trivago Value

Unwavering Focus

We set our priorities based on the added value for trivago. If we spark impact, we unwaveringly focus our energy on it and try to become a little better every day. We use our focus to dive deep into a topic and it helps us to strive for perfection.

trivago Value

Fanatic Learning

We see change as an opportunity to improve. Our dynamic work environment frequently pushes us out of our comfort zone. Our learning mindset ensures we reflect and learn from these experiences to adapt quickly.

Fanatic Learning

We believe continuous improvement is the key to lasting success. We encourage and support all our talents in both their professional and personal development. We also offer learning opportunities for those outside of trivago, who are interested in joining us to get a taste of how we work.

Come learn with us Fanatic Learning

Life at trivago

We’re very much a people-focused company and we want to empower people to get more out of life. That’s why we provide many opportunities for talents to have an impact on business, cultivate a culture of trust, gain new skills, maintain a healthy work-life balance and feel at home.

Find out more about life at trivago! Life at trivago